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Client
A&W is a well-known American fast-food chain, famous for its signature root beer, root beer float, and its burger selections, including burgers, fries, and hot dogs.
Currently, A&W operates a total of 53 outlets around the country. Following the opening of first retro concept store, similar restaurants with a retro look and feel are also slated for opening in Mesa Mall, Sunway Velocity and Ipoh Parade.
Services Provided
We produced a series of visual content for A&W Restaurants, covering advertising-focused content planning and social media short-form videos (IG Reels).
In the content planning segment, we not only focused on food presentation and brand visuals, but also developed and produced marketing-driven content centered around new product launches, limited-time promotions, and brand campaigns. Through more advertisement-style visual direction, lifestyle-driven storytelling, and product-focused presentation, audiences are able to quickly discover the brand’s latest offerings while enhancing the content’s overall appeal and shareability.
For the IG Reels content, we incorporated the identity of A&W’s retro-concept outlets to create a visual style and pacing that resonates more closely with younger audiences. This approach helps the brand build a stronger sense of relatability and engagement across social media platforms. From visuals to storytelling, we helped A&W preserve its classic identity while presenting a more dynamic and contemporary brand image.
