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Client
DeAG Beauty is a brand focused on beauty and skincare products, dedicated to offering modern consumers innovative and practical beauty care solutions. Its product range covers skincare, makeup accessories, cleansing care and everyday beauty essentials. Through continuous research and market innovation, the brand helps consumers improve their personal care experience and skin condition in a simpler and more effective way.
Services Provided
We planned and produced a product story advertisement for DeAG Beauty, featuring Malaysian singer and artist Priscilla Abby.
The film is built around the scenario of getting ready against the clock: Priscilla Abby is about to go on stage but does not have enough time to complete a full makeup look, and on her manager’s recommendation she uses DeAG Beauty products to finish her makeup in a matter of minutes.
By grounding the story in a realistic time-pressure situation, the product is woven naturally into the plot as the solution, highlighting its core advantages of speed, convenience and efficiency. Combining slice-of-life storytelling with product demonstration, the film strengthens audience immersion while reinforcing brand recall and the product’s practical value in the minds of consumers.
