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Client

A&W

A&W is a well-known American fast food chain, famous for its signature draft root beer, root beer floats and its burger line-up, which includes burgers, fries and hot dogs.
A&W currently operates 53 outlets nationwide. Following the opening of its first retro concept store, more retro-styled outlets are planned for Mesa Mall, Sunway Velocity and Ipoh Parade.

Services Provided

Retro brand energy translated into scroll-native Reels

  • Content Planning
  • Social Media Short-Form Video

We created a series of visual content pieces for A&W Restaurants, spanning advertising-grade content planning and social media short-form video (IG Reels) production.

On the content planning side, we focused not only on food texture and brand visuals but also on marketing content such as new product launches, limited-time offers and brand campaigns. Through more advertising-led art direction, situational storytelling and product styling, audiences can quickly pick up the latest brand news while the content itself becomes more appealing and more shareable.

For the IG Reels, we drew on the tone of the brand’s retro concept store to build a visual rhythm and style of expression that sits closer to a younger audience, making the brand more approachable and more shareable on social media. From imagery to content, we help A&W carry its classic identity forward while presenting a richer and more varied brand personality.